Seller Catalog/Promotion/Reference No.
This field can be used by the seller for a variety of functions.
The significance of any catalog or promotion should be explained in the
description field of each of the seller's listings: "Search my Christmas
Gift catalog" or "Save on shipping with my January Clearance items".
- Catalog Number - Seller's can group selected items
(auctions and/or Mart items) to help buyers locate similar items for
sale by the seller. This allows sellers to direct their
customers to other items they might be interested in that are located
in different categories or different venues. Examples:
Christmas, Chicago Interest, New England, Silhouette Illustrations,
etc.
- Seller Designated Categories - Sellers can use this field
to create their own categories, or to flag items with strong keyword
interest. Buyers can restrict this field to a single seller or
they can just search this field value alone using generic catalog
keywords such as "Christmas" or "illustration" and look for
matching results from all sellers who used that keyword for this field
value.
- Promotional Code - Sellers can group items for special
offers such as "free shipping" or "January Clearance".
Promotions can be conditional on multiple purchases if clearly stated
in the description field for each item included: "Search for my other
January Clearance Catalog items using the Seller Catalog/Promotion
field, and get 50% off the shipping total for all January Clearance
items shipped at the same time".
- Reference Number - Sellers can add their own item or
reference numbers to help them quickly identify the storage location
or any other designation they have for their items.
- Combination - combine any of the above.
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